New Balance is doing an awesome project, they release these short video clips everyday on newbalance365.com. Each day is a different project in the same studio, most times they are rather simple, but always fun and fresh. They also have a mobile app for the same project. (itunes link) The mobile app features an alarm clock, but beyond that they also take data collected from around the world, and answer eight different sleep related questions with graphs and statistics from other users. And to tie it all together, the daily videoclips are what you wake up to.
